Wednesday, 29 March 2017

Marketing Seminar - Big Pants For Big Women

This afternoon I attended a marketing seminar in my local Holiday Inn Express which was run by Dragons' Den failed entrepreneur, Barney Grahame.  Despite his inability to secure funding for his plan to produce a range of self-propelling suitcases, he has found a niche in selling 'big pants to big women' with the strapline (or should that be 'gusset line'?)  "Life's too short for small pants."

Barney was an arresting sight - he's short, balding and was wearing the shiniest polyester suit I'd ever seen - in fact, I'd imagine that he avoided all naked flames as a result.  That said, he was a charismatic speaker and soon had the audience of would-be knicker salespeople enthralled with his every word.  The package, as he explained, was the ability for the representative to purchase 100 units of pure cotton merchandise for the bargain price of £4 per brief - "or £2 per leg hole" he quipped.  As that added up to an affordable £400 and I decided not to proceed.

As we tucked into our complementary buffet lunch Barney began to become angered that nobody was signing up to his scheme and soon shouted "you greedy xxxxs!" at us and stormed out.  Unfortunately he'd left his laptop behind and had to sneak back into the room two minutes later.

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